illumivision

Challenge
illumivision designs and manufactures high-powered LED fixtures for use in architectural lighting and commercial applications. Their previous site did not make this fact clear and visitors were confused as to what illumivision’s actual role was in the creation of their lighting solutions. Additionally, the site lacked a distinctive brand personality and visitors were not effectively utilizing the product information and resources made available.

Solution
We started with adjusting illumivision’s messaging to identify the advantages of their products and highlighting the value they bring to spaces that require lighting and accents. Big, bold type set against luminous photographs give punch to the main messages while key benefits and examples are distributed throughout the page. Motifs of light are used in the background and navigation to give the site a distinctive feel. Comprehensive product pages and an education section add utility to the site and capture many of the most often asked questions.

Result
Upon arrival to the illumivision site, visitors enter a luminous space with striking visuals. The mood of the site sets the company far ahead of their competitors by making a strong impression while presenting clear examples of how their lights enhance spaces and structures. The simplified navigation leads visitors through well-defined sections that contain a wealth of product information and case studies, which gives their clients better self-serve resources.